Closing the Chore Gap: A Personal Mission for More Balanced Homes
By Priya Rajendran & Reeves Xavier, Creators of S’moresUp
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A few years ago, when I was navigating life as a newly single mom, it became painfully clear how much of the household and mental load I was carrying alone. Like so many parents, I was juggling work, chores, my daughter’s activities, and a never-ending list of things to do. It wasn’t just the physical tasks—it was the constant remembering, planning, and reminding that made everything feel overwhelming.
As I started building S’moresUp, I thought I was solving my personal problem. But as more families joined our community, I saw a pattern that I couldn’t ignore. 80% of our users are moms, looking for a way to bring structure and fairness into their homes. That’s when it hit me: the chore gap isn’t just a problem in my house—it’s everywhere.
This is why we’re proud to partner with P&G’s “Come Clean to Close the Chore Gap” initiative. It’s not just about talking about the problem; it’s about bringing visibility and real solutions to families everywhere.
Why the Chore Gap Still Exists
Most families don’t set out to divide chores unfairly—it just happens. Sometimes, it’s about old habits. Other times, it’s about who notices what needs to be done first. And let’s be honest, sometimes it’s just faster to do things ourselves than to fight over whose turn it is.
But research shows this imbalance has real consequences:
- In 65% of households, one person is doing most of the chores.
- Women spend 100+ more hours per year on household tasks than men.
- 52% of couples say that redistributing chores has strengthened their relationship.
- Kids who do chores grow up with better life skills, empathy, and responsibility.
Yet, in most families, it’s still moms who bear the brunt of the work. I see it in my own home, and we see it every day in S’moresUp’s data.As a parent, I know that change starts with awareness. And that’s exactly why P&G’s campaign matters.How S’moresUp Helps Families Share ResponsibilitiesWhen we created S’moresUp, the goal wasn’t just to track chores—it was to make responsibility a shared effort.
- Chores are made visible. No more one person keeping mental tabs on everything. When responsibilities are clear, they’re more likely to be shared.
- Tasks rotate so no one gets stuck with the same jobs forever. Because fairness matters.
- Kids get involved in a way that feels rewarding, not like a punishment. We built a gamified reward system so kids learn responsibility in a positive way.
- We reduce the need for constant reminders. S’moresUp’s AI-powered automation takes care of tracking, so parents don’t have to nag.
The biggest shift happens when we stop assuming and start making chores a conversation. That’s exactly what P&G’s "Come Clean to Close the Chore Gap” initiative is encouraging families to do.Why We’re Partnering with P&GWhen P&G reached out about their campaign, we knew we had to be part of it. Their research backs up everything we’ve seen in our own community.
- When families talk openly about chores, things get better.
- Men who step up in household tasks report feeling happier and more connected to their families.
- When kids do chores, they don’t just help at home—they grow into more responsible adults.
This isn’t just about making housework fairer today—it’s about shaping what fairness looks like for the next generation.“The data we see from S’moresUp makes one thing clear—moms are still leading the charge in managing family life. While families have made progress, the imbalance remains. That’s why we are excited to work with P&G on this initiative—to bring visibility to the issue and offer solutions that empower families to share responsibilities more equitably.” – Priya Rajendran, Founder of S’moresUp
“Technology has the power to transform how families manage their homes. Our goal with S’moresUp is to take the friction out of daily responsibilities and help create a system where everyone contributes, learns life skills, and feels valued. Partnering with P&G means we can amplify this message and drive real change.” – Reeves Xavier, Co-Creator of S’moresUp
This campaign isn’t just about awareness—it’s about action.How You Can Help Close the Chore GapIf you’re reading this and thinking, Yeah, we could do better in my house, here’s where to start:
- Have the conversation. Talk with your family about who does what and whether it feels fair. If it doesn’t, decide on some changes together.
- Make chores visible. Use a system—whether it’s a whiteboard, an app like S’moresUp, or a simple checklist—to track responsibilities.
- Pledge to make a change. Head over to CloseTheChoreGap.com and commit to rethinking how chores are divided in your home. For every pledge, P&G donates cleaning products to families in need.
- Encourage kids to take part. Research shows that when kids grow up doing chores, they don’t just learn responsibility—they learn teamwork, discipline, and self-sufficiency.
- Spread the word. Share your experience using #CloseTheChoreGap, and encourage your friends and family to take a fresh look at their household dynamics.
It’s Time to Change the StoryFor too long, managing a home has been seen as one person’s job. It’s time to change that story.At S’moresUp, we believe in homes where:
- Household responsibilities are shared fairly.
- Parents feel less overwhelmed.
- Kids grow up learning that responsibility belongs to everyone.
This partnership with P&G isn’t just about chores—it’s about mental load, fairness, and raising the next generation with a better understanding of shared responsibility.We hope you’ll join us.So tell us—how are chores divided in your home? Let’s start the conversation.🚀 Download S’moresUp today and take the first step toward a more balanced home.
