In the past 7 years, we have interacted with our users more than 11,000 times.

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How S’moresUp Evolves Through Real Conversations with Parents

At S’moresUp, we believe that the best way to build a product that truly supports families is by listening to them directly. That’s why we don’t just create features based on assumptions—we talk to parents and families every day.

Over the years, we’ve had more than 11,000 conversations with families who use S’moresUp, learning about their pain points, successes, and ideas. Their feedback has shaped the way we improve the app, ensuring that it remains a practical, stress-reducing tool for real-life family management.

Why We Talk to Families Every Day

No two families are the same. What works for one household might not work for another, which is why continuous feedback is critical to making S’moresUp a solution that adapts to different parenting styles and needs.

By speaking with users, we get firsthand insights into:

• Challenges of modern parenting – Balancing work, chores, school, and kids’ schedules.
• The mental load of family management – How parents keep track of everything while feeling stretched thin.
• What families love about S’moresUp – Features that truly make a difference in their daily lives.
• What needs improvement – Ideas and feature requests that help us refine the experience.

“Every feature we introduce is inspired by real conversations with families. We don’t just build—we listen, learn, and iterate to make sure we’re solving real problems.”
— Priya Rajendran, CEO & Co-founder, S’moresUp‍

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How User Feedback Has Shaped S’moresUp

Here are some of the most impactful features that came directly from parent feedback:

• Chore Approval & Photo Proof – Parents wanted a way to verify completed chores without hovering, so we added photo uploads for accountability.
• Google Classroom Integration – Parents asked for an easier way to track schoolwork alongside chores, leading to Google Classroom syncing.
• Partner Chore Assignments – Moms told us they were doing the bulk of family management, so we enabled partner assignments to help distribute responsibilities.
• Custom Chore Types – Families needed more than just static chores, so we added rotating, competing, and collaborative chores for flexibility.
• The PUP Score – Parents expressed how stressful managing a home can be, inspiring us to create the PUP Score to measure and manage parental stress.

Every update, big or small, comes from a genuine need expressed by our community.

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The Power of a Parent-Driven Community

Beyond individual conversations, we gather feedback through:

• Live user interviews & focus groups – We regularly sit down with parents to discuss what’s working and what’s not.
• Beta testing groups – Before launching new features, we test them with real families to get feedback.
• Surveys & polls – We collect data-driven insights on what features parents want next.
• Community discussions – Engaging with parents on social media, emails, and app forums.

“S’moresUp is built with parents, for parents. Every feature is a direct response to what families actually need.”
— Reeves Xavier, Co-founder & CTO, S’moresUp‍‍

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What’s Next? Keeping the Conversation Going

We’re committed to making family management smarter, simpler, and less stressful. That means:

• Continuing to talk to families every day to understand their evolving needs.
• Refining existing features based on real-world usage and feedback.
• Expanding into new areas like AI-driven parenting insights and deeper stress management tools.

At S’moresUp, parents have a voice, and we’re listening.

📲 Want to share your thoughts? Join the conversation! Reach out to us in the app, on social media, or through our community forums. Your feedback shapes the future of S’moresUp.